I believe in the beauty of every woman. The purpose of clothing in my eyes, is to reflect the beauty that is in each of us.

I grew up in a home that breathes fashion. My parents own numerous retail stores selling clothing and fashion, and my mother is a designer. My path to fashion studies was paved. During my studies for my first-degree fashion design at the Bezalel Institute, it was clear to me that I would make luxurious women’s clothes and my final project included evening dresses using couture techniques that received many praises.

Upon graduation, I specialized in reputed fashion houses, where I acquired additional and unique training. I specialized in the field of textiles for wedding and evening dresses, in advanced embroidery and rhyming techniques. In this framework I designed fabrics for wedding dress designers in Israel and abroad. I continued my way as a wedding dress designer for fashion houses, and then as a head designer at the White Wedding fashion house.

In 2024, after gaining a lot of experience in the field and working with many brides, I chose to open my own fashion house. I created the collection with a lot of respect for the history of fashion, with special fabrics designed especially for the collection. My collection reflects the way I see femininity, powerful and soft at the same time, timeless nobility and innovation.